The key to a lot of affiliate marketing programs is the display ad. This can vary from a rather mangy classified to a glitzy, noisy, intrusive major production. Quality of display ads is a major issue in any form of marketing, and you need to form an opinion of how useful these things are to your business, and whether they help or hinder your site.
The basic principle of any ad is get attention. The classified type are the lower end of this scale. Theyre not generally grabbers, unless the copy is excellent, and theyre on a site where theyre a legitimate subject of interest. Interest is the key, so if your site is the subject, and theyre on a related subject, theyre viable, if still not having much of a profile.
By comparison with more advanced ads, however, theyre likely to suffer. Ads with high profile graphics are better attention getters, and definitely more effective grabbers. Graphics ads are more effective across the important first impression range, and they do contribute presence and aesthetics.
The multimedia ads are definitely the highest profile approach, very common in some areas of affiliate marketing, particularly media and sales related materials. These are complex, sometimes hard to run and manage, and can be nuisances when setting up to match landing page protocols.
Generally speaking the actual multimedia ads are professionally done, so content is OK, but the management issues are also more complicated. When to run a multimedia ad, or whether to run it or have it as a passive link, for example, can be a decision and a half.
Some of these things are also very high impact. Theyre oversold, in fact. An affiliate multimedia ad that has to be clicked so you can see a page can be a pest, and turn off your audience. So youve got an important ad that is actually turning people away.
This is where you start setting your own rules, enforcing quality control and creating your own standards. All display ads have some strengths and weaknesses, and if youre going to be committed to them, you need the tools to do the job.
This is where Niche N Easy is a good option. It can handle any ad. You have full operational control. You can handle layout, running multimedia software, site functions and applications, easily.