One of the most enjoyable pastimes any child can have is playing in their mothers shoes. Perhaps not so much the boys, but definitely the girls! Playing at dress up and day dreaming about the time when you could have the same shoes, shoes with heels and shiny buckles! Well those days have arrived for the children of today with the advent of the launch of the Juicy Couture brand. Juicy Couture Kids Shoes in many instances are exact replicas of the adult shoes available in this fashion line.
Talk about being too cool for school, in these shoes, that is exactly what you kids will be. Although you will be hard put to impress on you kids that they can't wear these shoes for school, they will want to wear them everywhere, everyday. The names behind the Juicy Couture brand, Pamela Skaist-Levy and Gela Nash-Taylor live in Pacoima, California and initially when they launched their fashion label, they wanted to make it affordable for everyone. But things changed fast and now it is one of the most exclusive labels available.
As a marketing ploy these two ladies had one of their tracksuits embroidered with the words "Madge" and they sent it with their compliments to Madonna. She liked it and was seen wearing it, and the brand took off to become an overnight success.
The label was limited to certain high quality department stores in the early days, and this was quite limiting, but these forward thinking ladies soon opened their flagship store on New York's famous Fifth Avenue and the word got out. Now they have sores in many major US cities and stores all over the world, with a very high presence in the far and middle east, there is even a Juicy Couture store in Milan!
The Juicy Couture kids line is not only shoes and clothing however, you can also get hats, scarves, wallets, book bags, cases, jewelry, watches. You name it, this label has it available for the kids and the kids love it.
Although Juicy Couture has found itself in trouble because of the slogans they use, then never stick to anyone slogan. However parents and various organizations have objected to the fact that they have the word "Juicy" sewn across the seat of the pants and have mention that it could be perceived to be provocative or sexual in nature.
In my opinion there is nothing wrong with this, but some people will find anything to complain about. If my kids like the label, and they do, I will buy it for them. I have better things to do with my time than infer that something as innocent as the word "Juicy" it tantamount to child pornography as some ignorant people would have us believe.
The Juicy Couture Kids range comprises of both shoes and boots and the "Mariska" pumps are to die for. They are imaginably cute as well as trendy. They are made in either linen or leather, and they have the most divine curved gold heel with huge gold links decorating them. Any little girl wearing these pumps will feel like a princess.